about our cause

Universal in Movement seeks to bring the global community together during a difficult time of isolation and uncertainty. Our mission is to unite the entire planet in movement. Movement keeps us healthy, physically and mentally. Ultimately we seek to raise relief funds to support those affected by the pandemic.

By creating a free online competition for everyone around the world to take part in, we aim to motivate people to move when options are limited. The competition consisted of 7 at-home workouts in 7 days, announced live on YouTube and performed by elite athletes and notable guests. Participants had hundreds of opportunities to win prizes provided by our list of generous partners and brands. We also provided a platform for people to connect through a 24-hour Live Broadcast on YouTube to kick off the movement followed by daily IGLive workout announcements featuring interviews with elite athletes and leaders in our fitness community. Imagine, connecting with hundreds of thousands of people, in countries around the world at the same time, all affected by this pandemic- and joining them in something we can control, something we can do: movement.

You can donate when registering for the competition through Competition Corner®, and there will be more opportunities to donate through the LiveStream. We will form funds-distribution committees to support small businesses, gym owners, hospital workers, first responders and other humanitarian efforts.

Our community requires our support.

We are here for you, to get you moving and connected. And we are here for the businesses that we want to be there for us when we come out of this crisis. Together, we believe we will be better and stronger!

our beneficiaries


Action Against Hunger is the world’s hunger specialist whose primary goal is to create a better way to deal with deadly hunger. For almost 40 years, this global humanitarian organization has been on the front lines treating and preventing hunger across nearly 50 countries; serving more than 20 million people in 2017 alone. Action Against Hunger is the leader in a global movement that aims to end life-threatening hunger for good within our lifetimes. The organization is committed to doubling the number of children who receive urgent hunger care, from three million to six million by 2020. Of every dollar donated, 93 cents go directly to saving lives today and preventing hunger tomorrow.

UiM rationale

Action Against Hunger was born to fight hunger around the world. In response to COVID-19, Action Against Hunger is using its resources to support hard to reach areas by providing healthcare, water, sanitation and other life saving resources. UiM was created to support efforts like this.


The Red Cross, born of a desire to bring assistance without discrimination to the wounded on the battlefield, endeavors—in its international and national capacity—to prevent and alleviate human suffering wherever it may be found. Its purpose is to protect life and health and to ensure respect for the human being. It promotes mutual understanding, friendship, cooperation and lasting peace amongst all peoples.

UiM rationale

The Red Cross serves as a global effort to support and alleviate human suffering in times of hardship and disaster. UiM was developed with an emphasis to support global efforts in response to the pandemic. With the ability to donate specifically to countries that are devastated by the COVID-19, the committee agrees that the Red Cross and its local chapters are best suited to serve as a recipient of the proceeds raised from UiM efforts.


The CrossFit Foundation serves as the charitable arm of CrossFit, Inc. We support the work of CrossFit affiliates and charitable organizations that use CrossFit to serve the needs of their diverse communities.

Our work includes support for kids programs in K-12 school districts and underserved communities around the world, veterans organizations, cancer survivors, communities in recovery from substance abuse and addiction, and many others. We also participate in education, advocacy, and development efforts in specific areas related to combating chronic disease.

UiM rationale

UiM, an effort that was created by the CrossFit community and supported by that very own community was created with an initial desire to help the community of CrossFit and CrossFit affiliates. Proceeds of the funds raised by UiM will be donated to the CrossFit foundation to support gyms.